New Beginnings is an Australian maternity brand specialising in maternity essentials, breast care and feeding. Born from a belief that every mum’s goal is the same: to keep themselves and bub healthy and happy, the New Beginnings mission is to take care of you by providing maternity essentials that look and feel great and just work!
Our vision is to celebrate mums for not only birthing a new life but for who they are as individuals by empowering them with maternity products they can trust. Our innovative technology supports you in today’s world and our environmentally friendly approach will enable future generations to thrive.
Most of our products can be found in-store (lucky you!). However, Maternity Bras and Maternity Leggings are online only.
Whilst not all of our retailers hold our entire range, you will find our products at the following retailers: Chemist Warehouse Coles Woolworths Baby Bunting Baby Kingdom Selected pharmacies
During your maternity journey from pregnancy to nursing, your breasts will fluctuate in size. Our patented UGrow™ technology provides perfectly fitting maternity bras throughout all stages, combining comfort and support. The unique fabric wear provides easy, breathable fabric that fits perfectly to your body. Our bras ensure that your comfortable at all times, allowing milk ducts to grow and function efficiently, without being compromised by an ill-fitting maternity bra.