Virtual Allure is founded by Tamara Meindertsma, an expert PPC & SEO Consultant for more than a decade.
Over the last 13 years Tamara has worked at three of Australia’s leading start ups, founded her own digital marketing agency, and created a platform to teach business owners everything she knows about SEO and PPC.
Having worked with brands like SurfStitch, THE ICONIC and Airtasker during high growth periods, Tamara is a specialist in her field and pivotal to the transformation of what PPC & SEO is today.
Every entrepreneur and SME dreams of being their own boss and running a successful business – Tamara has done it, and she can show you how. Sharing her proven SEO and paid ad strategies through detailed, tangible and self-empowering education, Tamara runs courses, 1 on 1 coaching, and consultancy.
Why hire a PPC & SEO Consultant?
With 10+ years experience, a SEO & PPC Consultant works directly with clients – meaning there’s no middle-man and no hierarchy to navigate through. A consultant is a specialist in their field, meaning they know the in’s and out’s of paid ads and organic search. Through ongoing training, testing and client account management they use their in-depth experience to help your business succeed. Whether you need an extra set of hands to handle a one-off project or audit, an extra set of eyes on your accounts and strategy, or the whole SEO & PPC shebang, hiring a consultant is like getting a senior-level specialist for a fraction of the price of a full-timer.
What data should I expect to see from my PPC Consultant or agency?
Your PPC report reveals key insights to fuel your campaign’s success. Expect to see data on KPI’s like impressions, clicks, CTR, Conversion Rate, CPC, CPA, and ROAS. You want to ensure the right metrics are improving month-on-month (CPC, CTR and Conversion Rate) and if there’s any downfall, a good explanation as to why. You should expect to see a plan for continual testing and account optimisation.
Does a SEO Consultant also provide ongoing SEO management?
Yes, as an expert in the field of search engine optimisation, a SEO Consultant can also work on day-to-day management of the SEO strategy. Being nimble and flexible, a SEO Consultant is able to respond to market changes and adapt an SEO strategy quickly and effectively.
